Imagine you're having a great conversation at a networking event. You've built a connection, and you're both engaged. Then, suddenly, the other person walks away and sends you a formal email later. The momentum is lost. The connection feels cold.
This is what happens when recruiters switch communication channels on a candidate.
FactoryFix initiates conversations with candidates via SMS text message—a channel where they are comfortable and highly responsive. In fact, 89% of manufacturing candidates prefer texting over calls or emails.
When you abandon the established text thread and switch to email or phone calls, you risk:
- Breaking Rapport: The personal, conversational flow is broken, replaced by a more formal and less engaging medium.
- Slowing Down the Process: Candidates respond to texts in an average of 90 seconds. Email responses average over 90 minutes. In a competitive hiring market, that delay can cost you the candidate.
- Confusing the Candidate: Switching channels can be jarring and make your process feel disorganized.
The data is clear: candidates are five times more likely to respond to a text than an email. By keeping all communication within the FactoryFix Conversation tab, you are:
- Respecting the candidate's preferred communication method.
- Maintaining the speed and momentum of the hiring process.
- Building a stronger, more personal connection from the very first interaction.
Your candidates are already engaged in the conversation. Don't walk away. Stay in the thread—it's where real connections are made and great candidates become great hires.